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How companies responded to the violations highlighted on the Campaign for Ethical Marketing action sheet April/May 2001

This page was last updated on 26 October 2001.

Please keep writing to the companies concerned (background information, contact details and suggested letters are given on the action sheet). Please forward any responses you receive to us, even if they are the same as the ones given here.

Responses to:


Will companies now please change their labels!!

See the action sheet for full details. Baby Milk Action's suggested letter was as follows:

Your company has been violating Resolution 47.5 of the World Health Assembly for the past seven years by labelling complementary foods for use before 6 months of age. As you know this Resolution was based on the scientific evidence of the harm caused by early introduction of complementary foods.

The World Health Assembly has this year again indicated that complementary foods should not be promoted for use before 6 months. Resolution 54.2 calls for action to "protect, promote and support exclusive breastfeeding for six months as a global public health recommendation... with continued breastfeeding for up to two years of age or beyond." Will you now give a clear public undertaking to change your complementary food labels so that none promote complementary feeding before 6 months of age and do not undermine breastfeeding in any other way?

Will you also state clearly that your company will do nothing to try and undermine or weaken the recommendation of the World Health Assembly?

The International Association of Infant Food Manufacturers attempted to block this Resolution from being discussed at this World Health Assembly. Did your company support this strategy and, if so, why?

 

Abbott's response

Abbott's email response to a letter writer on 30th May 2001 (given in its entirety below) avoids answering any of the questions raised. We asked campaigners to keep sending messages to Abbott to demonstrate the level of concern over its potentially dangerous labels. Abbott responded to a letter writer on 10th October 2001 with the second message.


Abbott Laboratories agrees with the American Academy of Pediatrics (AAP) and all other leading medical societies that breastfeeding is the ideal choice for feeding a baby. However, if a mother cannot breastfeed, discontinues breastfeeding prior to 1 year or she chooses to supplement, iron-fortified formula is recommended. The choice of feeding should be made by the mother in consultation with her health care professional.

Abbott responsibly provides educational materials and products for health care professionals and mothers to support successful breastfeeding.

Abbott supports the World Health Organization's (WHO) goals to increase breastfeeding. However, there must be alternatives to breast milk to meet the needs of some infants and mothers. We will continue to support mothers and health care professionals in a responsible manner by providing educational materials and products.

Ross Consumer Relations

 

 

Abbott's second response

This response was sent to a letter writer on 10th October 2001. It is reproduced in its entirety.

Abbott attempts to justify ignoring Resolution 47.5 which called for complementary feeding to be fostered "from the age of about six months" over 7 years ago and indicates that it will also ignore Resolution 54.2 adopted in May 2001 unless governments introduce "local regulations or standards."

It should be remembered that the World Health Assembly gives 6 months as the appropriate age for introducing complementary foods as a "global public health recommendation". This does not stop health workers advising mothers to introduce complementary foods earlier if this is necessary. It is disappointing that Abbott intends to undermine the global public health recommendation by continuing to promote complementary foods for use at 4 months of age.

Please keep pressing Abbott to put infant health first by changing its labels in accordance with Resolution WHA54.2 and Resolution WHA47.5, adopted in 1994. Please also contact your politicians to encourage them to implement these Resolutions if they are not already implemented in your country (over 60 countries already have policies promoting exclusive breastfeeding to 6 months).


I am writing in response to your letter to Miles White regarding Abbott's position to World Health Assembly (WHA) Regulations 47.5 and 54.2.

Abbott Laboratories supports science that demonstrates breastfeeding is the best way to feed an infant. No infant formula or complementary food will ever be able to duplicate the composition or benefits of breast milk. However, numerous circumstances may necessitate the initiation of infant formula feeding or the introduction of complementary foods.

Abbott takes its responsibility to upholding the 1981 International Code of Marketing of Breast-milk Substitutes very seriously. Abbott supports and abides by the Code in developing countries, including those developing countries where the WHO code has not been locally adopted. In addition, where developing countries have a more rigid promotional standard than the WHO Code, we recognize these standards supersede the WHO Code and we adjust local promotional efforts accordingly.
[Baby Milk Action comment: "Promotion" of breastmilk substitutes is specifically banned by Article 5.1 of the International Code].

Abbott adheres to regulations and policies of regulatory agencies worldwide that govern the marketing of infant formulas and complementary foods.

The WHA Resolution 47.5 (May 1994) urged governments to "foster appropriate complementary feeding from the age of about six months." WHO reconfirmed in April 1995, that to cater to the needs of individual infants, an age range (four to six months) is an essential element of its Infant Feeding Recommendation. WHO pointed out that starting complementary feeding too early or too late are both undesirable.

As WHA Resolution 54.2 has just recently been adopted, governments must now decide how to incorporate this resolution into local regulations or standards. Abbott will comply with any regulation or standard that prohibits the marketing of complementary foods before six months of age.

Abbott Laboratories is not a member of the International Association of Infant Formula Manufacturers and, therefore, cannot comment on their strategies. Abbott is committed to the health and welfare of infants around the world and strives to provide the best products at the medically appropriate time.

I hope this information helps you to understand Abbott's commitment to responsible marketing for infant formula and complementary foods throughout the world.

Sincerely,

Laureen M. Cassidy
Director, International Communications

LMC/fmc

 


Dumex's response

Dumex Potimex cereal labels carry the photo of a young baby and state the product is for babies from four months of age.

In its response (sent to a letter writer on 14 August and reproduced in its entirety below with stresses as in the original) Dumex indicates that it will not change its labels in response to Resolution WHA54.2. Dumex states it will change its labels once local laws and regulations change, which tends to be a long, slow process and one opposed by the baby food industry.

While Dumex highlights concerns over too late introduction of complementary feeding, it does not acknowledge that all of these issues were considered by the WHO Expert Consultation and the World Health Assembly before the adoption of the Resolution.

Exclusive breastfeeding for 6 months is a 'global public health recommendation' which is undermined if products are labelled and promoted for use from 4 months of age. The recommendation does not prevent health workers supporting and advising mothers who need or wish to introduce complementary foods earlier than 6 months, but attempts to ensure that this is free of commercial pressure from companies with a vested interest in selling more baby food.

Please keep pressing Dumex to put infant health first by changing its labels in accordance with Resolution WHA54.2 and Resolution WHA47.5, adopted in 1994. Please also contact your politicians to encourage them to implement these Resolutions if they are not already implemented in your country (over 60 countries already have policies promoting exclusive breastfeeding to 6 months).

 


Copenhagen, August 14, 2001

Subject: WHA Resolution 54.2

With reference to your letter addressed to the Chief Executive Officer of DUMEX/International Nutrition Company (INC) I am pleased to inform:

In accordance with WHO Note for the Press No. 7: 'The Optimal Duration of Exclusive Breast-feeding' - Results of WHO systematic review 2 April 2001-04-27, DUMEX/INC fully acknowledge that breast milk is the preferred food for infants and that exclusive breastfeeding is the best choice of feeding regime for an infant for as long as exclusive breastfeeding can sustain adequate growth and development.

In accordance with WHO Regional Publications, European Series No. 87: 'Feeding and nutrition of infants and young children', DUMEX/INC also acknowledge that there is individual variation in the optimal time for introducing complementary foods, due both to individual variation in infants' physical maturation and eating readiness and individual variation in the adequacy of breast-milk to provide sufficient energy and nutrients to maintain growth and prevent nutritional deficiencies.

The WHO Review 'The Optimal Duration of Exclusive Breastfeeding: Results of a WHO systematic review' also recognises that 'some mothers will be unable to or choose not to follow this recommendation and that these mothers should also be supported to optimise their infant's nutrition'.

For many reasons complementary foods should not be introduced too early, but there will also be problems if complementary foods are introduced too late (Ref. WHO Regional Publications, European Series No. 87: 'Feeding and nutrition of infants and young children)':

"Inadequate provision of energy and nutrients from breastmilk alone may lead to growth faltering and malnutrition'.

WHO Document 54/INF.DOC/4 (page 3, item 10) states: 'In summary, the expert consultation concludes that exclusive breastfeeding to six months confers several benefits on the infant and mother. However, exclusive breastfeeding to six months can lead to iron deficiency in susceptible infants. In addition, the available data are insufficient to exclude several other potential risks associated with exclusive breastfeeding for six months, including growth faltering and other micronutrient deficiencies, in some infants.'

The WHA resolution 54.2 is aimed at populations rather than individuals and is a recommendation to be rectified by individual Governments. DUMEX/INC has followed the local laws, regulations and ethical marketing codes in markets. Hence, DUMEX/INC will change labelling of products of complementary feeding in line with local changes of labelling requirements.

Yours faithfully,
International Nutrition Co. Ltd. A/S

Per Hermansen
Managing Director

 


Gerber's response

Gerber (whose parent company is Novartis) labels some baby foods for use before 6 months of age.

The following response (reproduced in its entirety), dated 29 August 2001, was received by a letter writer. Gerber indicates it will not change its labels to comply with Resolution 47.5 and the new Resolution 54.2 by re-labelling products for use from 6 months, at the earliest.

Gerber's refusal to abide by these measures is particularly worrying as it claims to 'help develop best practices for the infant nutrition industry.'

The letter states that the company: "...at no time, suggests that Gerber products should be substituted for breastfeeding". This is simply untrue. Exclusive breastfeeding for 6 months is a 'global public health recommendation' which is undermined if products are labelled and promoted for use before 6 months of age. The recommendation does not prevent health workers supporting and advising mothers who need or wish to introduce complementary foods earlier than 6 months, but attempts to ensure that this is free of commercial pressure from companies with a vested interest in selling more baby food.

Please keep pressing Gerber to abide by the Resolutions.

 


August 29, 2001

Thank you for writing to Novartis and informing us of your concerns regarding our Gerber infant nutrition products. Your letter to our Chairman & CEO, Dr. Daniel Vasella, has been referred to me for response on behalf of Dr. Vasella and Novartis.

It is very important to us that communication like this takes place because for more than 70 years, Gerber has provided outstanding nutrition and support services for babies and parents. We continually evaluate our standards and practices in light of evolving global guidelines.

One of the reasons that Gerber is a global leader in its field is because we listen very carefully to consumers' concerns and suggestions. We adhere to and, in many cases, help develop best practices for the infants nutrition industry.

That said, I would like to clarify our position on breastfeeding for you. Novartis/Gerber supports breastfeeding as the ideal way to feed infants because it provides critical benefits nutritionally, physically and emotionally for mother and child.

We design and market our baby care products to be complementary to breastfeeding and will continue to do so. Our products are safe, nutritious, age appropriate and backed by decades of research. They support the transition of infants to solid food. We are proud of our contributions to infant nutrition and, from our consumer comments, we know there are millions of healthy "Gerber babies" around the world.

Regarding your concerns, I would like to note that:

  • We are aware of and participated in the discussion of the WHO on the duration of exclusive breastfeeding and the introduction of complementary foods. [sic]

  • In most of Latin America, Gerber jars have "start feeding at six months" printed on the labels, and in Brazil, the traditional likeness of the "Gerber Baby" has been removed from the label in order to comply with Brazilian statutes.

  • Conditions relating to advertising and labelling do differ by region and different regulations have been adopted around the world. For example, Poland suggests four months and the US between 4-6 months to begin complementary foods.

I can assure you, however, that Novartis/Gerber follows all laws and guidelines within each country and, at no time, suggests that Gerber products should be substituted for breastfeeding.

It is our strong belief that every child is an individual and should be treated as such. For us that means the timing of complementary foods must be based on an assessment of the individual infant's circumstances, needs and risks. Gerber believes that the role of parents and health care providers is paramount and educates parents to look for a child's developmental cues and confer with health care providers before introducing any complementary food. In our opinion, it is not a contradiction to say that we support breastfeeding and also believe that the best judge of infants' nutritional needs are their parents and health care providers.

Internally, we are continuing this discussion and monitoring this complex issue to ensure that our actions reflect the very best interests of our customers around the world. As we go forward, we will remain mindful of Gerber's leadership responsibilities and will continue to hold our actions to the highest ethical statements.

Regards,

Al Piergallini

CC: Dr. D. Vasella
Mr. U. Barlocher
Mr. M. Kaufmann
Mr. F. Palantoni

 


Heinz response

The response from Heinz contains a number of factual inaccuracies and false assurances, including:

  1. Heinz claims not to have violated Resolution 47.5, which calls for complementary feeding to be fostered from about six months of age. This is untrue. Its labels and advertising in some countries promote its baby foods for use from as young as 3 or 4 months of age (see Breaking the Rules, Stretching the Rules 2001).
  2. Like many companies, Heinz attempts to justify ignoring the requirement of Resolution 47.5 on complementary feeding by referring to the WHO position on exclusive breastfeeding.
  3. Heinz claims that it is waiting for member states to review and approve the recommendation that infants should be exclusively breastfed until 6 months of age and that it will then comply. This misrepresents the policy setting process of the World Health Assembly. Member states have already reviewed and adopted the recommendation at the May 2001 World Health Assembly under Resolution 54.2. Having been adopted it is now official WHO policy.
  4. Heinz claims that the International Association of Infant Food Manufacturers, of which Heinz is a member, did not attempt to block discussion of the "6 month" recommendation. This is untrue. Internal IFM documents reveal its lobbying position was to delay discussion of the recommendation until 2002 (see the British Medical Journal report 9 September 2000).


September 13 , 2001

I am replying to your letter dated August 11, 2001 to Mr. Johnson. Please be assured that H.J. Heinz Company has not been in violation of WHA Resolution 47.5.

WHA Resolution 47.5, as enunciated in April 1995 in a WHO document entitled "Nutrition," states as follows:

"Infants should be fed exclusively on breast-milk from four to six months of age. After this period children should continue to be breast-fed up to two years while receiving nutritionally adequate and safe complementary foods. Starting complementary feeding too early or too late are both undesirable."

This WHO position has been embodied in local and national regulation and laws for the production and marketing of complementary foods and Heinz scrupulously adheres to such laws and regulations.

Within recent months, the World Health Assembly has recommended urging members to "support exclusive breast-feeding for six months." This is a somewhat revised position and has been submitted for review and approval by member states. At no time has Heinz opposed this recent recommendation nor has the International Association of Infant Food Manufacturers attempted to block or change this resolution at the World Health Assembly or elsewhere.

Understandably, advocates of the new WHA recommendation are eager for its worldwide adoption and implementation by member states. Heinz is a strong supporter of the work of WHO to promote global standardization for infant feeding and will comply immediately with a new, revised Resolution 47.5 upon its adoption by member states.

Very truly yours,

F. Kerr Dow, Ph. D.
Vice President Nutrition and Technical Affairs
Chief Scientist

 


Nestlé's response

Nestlé's email response to a letter writer on 30th May 2001 (given in its entirety below) avoids answering any of the questions raised. A statement on Nestlé's website similarly avoids stating if Nestlé will change the age of use on its labels.

Why is Nestlé not prepared to give an undertaking that it will bring its labels into line with the World Health Assembly requirements?

Nestlé is a key member of IFM. Why will it not state its position on the IFM initiative to stop the World Health Assembly discussing the Resolution?

Please keep sending messages to Nestlé to demonstrate the level of concern over its potentially dangerous labels.


Thank you for your letter expressing your interest in the welfare of infants in the developing world. Our commitment to infant nutrition began in 1867, when Henri Nestlé developed and introduced a special mixture of nutritious natural ingredients for mothers who couldn't breastfeed. Henri Nestlé maintained that a mother's breast milk is best for her baby. This foundation remains a core belief at Nestlé today.

Nestlé's marketing principles and practices throughout the world comply with the laws of every country in which it does business. We encourage mothers to breastfeed as long as possible, with consideration for their life circumstances. If a mother chooses not to breast feed, we believe that formula is the best alternative to breast milk.

The best-known infant formula marketing guidelines are the International Code of Marketing of Breastmilk Substitutes developed by the World Health Organization in 1981, known as the WHO Code. For information about how Nestlé complies with the WHO Code in developing countries and in other countries where the code is law, visit www.babymilk.nestle.com.

Although the United States is not a signatory to the WHO Code, Nestlé abides by the aim of the Code and our advertising states that breast milk is best.

We appreciate you contacting us and we wish you the very best.

Sincerely,

Robyn Wimberly, R.D., L.D.
Manager, Consumer Services

 

 


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