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Publications
Baby
Milk Action/IBFAN publications
Breaking the Rules,
Stretching the Rules 2014: In Brief
Breaking the Rules 2014: In Brief is a summary version of the global monitoring report produced by the International Code Documentation Centre (ICDC).
It presents the latest marketing trends used by baby food companies to push their products. It also explains how this tactics violate the marketing requirements companies should be following. |
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You can download BTR 2014: In Brief as a free pdf.
We have a limited number of printed copies available, which can be ordered below.
The full 240-page report profiles the leading 27 baby food and feeding bottle companies and is available from ICDC.
BTR 2014: In Brief (40-page report)
£10.00
UK
postage and packing included.
£6.00 will be added for
delivery outside the UK
Look What They're Doing in the UK - 2013
A report from Baby Milk Action on baby milk marketing practices in the UK.
Produced as part of the International Baby Food Action Network (IBFAN) Look What They're Doing series - click here for other countries.
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Available in packs of 10 - or download a free pdf by clicking here.
£20.00 for pack of 10 - income helps to fund Baby Milk Action's monitoring work.
£6.00 will be added for
delivery outside the UK.
World Breastfeeding Week 2012 Action Folder
Folder from the World Alliance for Breastfeeding Action.
The folder is launched in World Breastfeeding Week 1 - 7 August 2012 with the theme:
Understanding the past, planning for the future - celebrating 10 years of WHO/UNICEF's Global Strategy for Infant and Young Child Feeding.
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The Folder includes information and a sheet on the World Breastfeeding Trends Initiative (WBTi), developed by the International Baby Food Action Network (IBFAN - Baby Milk Action is the UK member).
This is a tool for assessing how action on policy, programmes and practice for protecting, promoting and supporting breastfeeding.
Order below or download by clicking here.
£3.00 minimum donation to cover postage and support Baby Milk Action's work on the WBTi for the UK.
£2.00 will be added for
delivery outside the UK.
Bulk orders should be placed with WABA - clicking here.
Contact Baby Milk Action if you are interested in gathering data for the WBTi UK project.
Breaking the Rules,
Stretching the Rules 2010
A brand new 200+ page report details the latest marketing strategies used by baby food manufacturers and exposes violations of the International Code of Marketing of Breastmilk Substitutes and subsequent World Health Assembly resolutions over the three years from end 2007 to end 2010.
See report in Update 43. |
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In May 2010, the Assembly called on companies to meet their obligations and governments to act to protect their citizens from practices that undermine breastfeeding and put babies fed on formula at risk. Breaking the Rules, Stretching the Rules 2010 provides up-to-date evidence that action is urgently needed.
Independent monitors from over 46 countries contributed evidence showing that breastfeeding still faces multi-million dollar competition from baby feeding companies using new ways to promote their products, such as basing marketing campaigns on added ingredients, even when these have no proven benefit.
Also see Breaking the Rules, Stretching the
Rules 2007
Also see Breaking the Rules, Stretching the
Rules 2004
Hard copy for commercial organisations, investment advisors etc.
£300.00
£9.00 will be added for
delivery outside the UK (International orders can also be placed
directly with ICDC - click here).
Hard copy
for non-profit organisations, academics etc.
£130.00
UK
postage and packing included.
£9.00 will be added for
delivery outside the UK (International orders can also be placed
directly with ICDC - click here).
World Breastfeeding Trends Initiative - the State of Breastfeeding in 33 Countries
This 33 country report presents findings in 10 areas of action as stated is the WHO's Global Strategy for Infant and Young Child Feeding.
These 10 areas form the core indicators of this programme-World Breastfeeding Trends initiative (WBT i) –a tool for action , and central component of theGlobal Breastfeeding Initiative for Child Survival (gBICS), which is a Joint IBFAN-WABA initiative launched in 2009.
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TFurther details can be found in Update 43 and on the WBTi website.
£12.00
UK
postage and packing included.
£3.50 will be added for
delivery outside the UK
Nestlé's UN Global Compact cover up
Nestlé is one of the world’s most widely criticised and boycotted companies.
Nestlé attempts to divert attention
by investing in a Shared Value
public relations strategy and
linking itself with the UN Global
Compact.
This report from Nestlé Critics exposes Nestlé's strategy, which brings the UN voluntary initiative into disrepute.
16
A4 pages.
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The report can be downloaded free as a pdf (click here).
UK
monitoring reports
| The 2009 monitoring report produced by Baby Milk Action on
behalf of the Baby Feeding Law Group. It
contains evidence gathered to the end of March 2009.
This
report is submitted to enforcement authorities and reports on action
(or lack of it) since the previous report, along with new marketing
strategies found. 20
A4 pages.
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report is the third
in a sequence that have also been submitted to a UK Government panel
reviewing the effectiveness of the regulations. Accordingly, it sets
out the strategies used by the formula companies by theme (previous
reports were by manufacturer): - START before they are
born...
- PUSH in supermarkets...
- IDEALISE products...
- OFFER gifts...
- ADVERTISE...
- CO-OPT health workers...
It
can be downloaded free as a pdf (click here).
Previous reports are
available on the Baby Feeding Law Group website.
You can watch a
presentation about the monitoring results on Mike Brady's blog.
Breaking the Rules,
Stretching the Rules 2007 BTR
2007 focuses on marketing practices of 12 baby food companies
(including Abbott Ross, Danone, Nestle, Numico, Mead Johnson , Wyeth)
and 13 feeding bottle and teat companies (including Avent, Chicco and
Pigeon). BTR
is based on more than 3000 observations submitted to ICDC from 67
countries between June 2004 to November 2007. Each
company report is prefaced by a profile and a “look at
this” box which highlights a mind-boggling marketing practice
by the company. £25.00
for individuals for personal use and non-profit organisations for non-profit
use Please note, if you will
use the report for investment planning, or offer such a service to
others, then you are classified as a commercial organisation for the
purpose of buying this report (see below).
UK
postage and packing included.
£9.00
will be added for
delivery outside the UK (International orders can also be placed
directly with ICDC - click here).
£75.00
for commercial organisations, investment advisors etc.
UK
postage and packing included.
£9.00
will be added for
delivery outside the UK (International orders can also be placed
directly with ICDC - click here).
Protecting
breastfeeding - Protecting babies fed on formula
| Produced
by Baby Milk Action on behalf of the Baby
Feeding Law Group (BFLG), a coalition of UK health worker and
mother support groups working to improve UK baby food marketing
regulations. This
is a submission to the government's consultation on revising the law
for the marketing of baby foods. 
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colour 40-pages.
The report can be downloaded as a pdf file: click here.
It
contains images and explanation from the BFLG monitoring project
coordinated by Baby Milk Action, showing why a stronger law is needed,
legal arguments for implementing World Health Assembly marketing
requirements and responses to specific questions asked in the
consultation.
Hard Sell
Formula: Strategies used by the baby food industry in the UK - 2006 | Produced
by Baby Milk Action on behalf of the Baby
Feeding Law Group (BFLG), a coalition of UK health worker and
mother support groups working to improve UK baby food marketing
regulations. An
overview of industry strategies, based on evidence from BFLG's rolling
monitoring project.
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Full
colour 4-page A4 pamphlet.
Also see Look What They're Doing in the UK 2013.
We
would appreciate a donation if you are downloading the pdf, as we have
no specific grants for UK work. We rely on your support to enable us to
monitor the industry and campaign to protect breastfeeding and ensure
mothers who use formula have accurate, independent information.
Pack
of 10 printed pamphlets. £3.00
UK
postage and packing included.
£3.00
will be added for
delivery outside the UK.
Risks of
Formula Feeding: a Brief Annotated Bibliography
| Scientific
evidence of the risks of not being breastfed prepared by INFACT Canada.
Revised 2006.
| | 8-page
pamphlet. £5.00
UK
postage and packing included.
£3.00
will be added for
delivery outside the UK.
International Code of Marketing of
Breastmilk Substitutes and relevant WHA resolutions
| Compiled
by IBFAN/ICDC. Full
text of the International Code and the 1981
Resolutions adopting it, plus excerpts from the Introductory Statement
by the Executive Board, relevant Resolutions from
1978 - 2006, the Innocenti Declaration (1990) and excerpt from the 'Global
Strategy for Infant and Young Child Feeding').
72
pages.
| | NOTE:
The text of the
Code and Resolutions are also included in some other IBFAN publications
which you may find of interest, so check those before ordering this
item. £4.00
UK
postage and packing included.
£4.00
will be added for
delivery outside the UK.
Fighting
an Old Battle in a New World | Whether
you are new to the baby milk issue, or you have been involved for a
long time, this short book is useful. Author Annelies Allain is a
founding member of IBFAN and in this volume she provides a
behind-the-scenes look at the evolution of the issue over the past
quarter of a century, as well as an analysis of current trends and
debates. Includes
the text of the International Code and Resolutions.
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Publication
2005. 123
pages. £3.00
UK
postage and packing included.
£6.00
will be added for
delivery outside the UK.
Breaking
the Rules, Stretching the
Rules 2004
| The
result of IBFAN monitoring in 69 countries, profiling the 16 biggest
baby food companies and main bottle and teat companies. Full colour,
with over 700 pictures of company promotion illustrating 2,000
violations of the World Health Assembly marketing requirements.
94
pages. Available as a free pdf download.
A DVD
of the launch of the report at the House of Commons is available.
| | £10.00
for individuals and non-profit organisations. UK
postage and packing included.
£9.00
will be added for
delivery outside the UK. £25.00
for commercial organisations. UK
postage and packing included.
£9.00
will be added for
delivery outside the UK.
State
of the Code Chart
State
of the Code by Country 2009. Fold
out charts suitable for poster displays showing in an easy to absorb
way how well (or badly) the Code is being implemented. | | £3.50
UK
postage and packing included.
£2.00
will be added for
delivery outside the UK.
Checks
and Balances in the Global
Economy
| Checks
and Balances in the Global Economy: Using international tools to stop
corporate malpractice -does it work? Case
Studies from 7 countries provide invaluable lessons for all campaigners
and policy makers. A4
size. Publication
2004. 50
pages.
Illustrated. Available as a free pdf download
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Healthworkers
Guide to the Code:
Protecting Infant Health
A
health worker's guide to the International Code, including the text of
the Code and subsequent, relevant World Health Assembly Resolutions.
11th Edition. Published
2010 (revised). | |
£7.00
UK
postage and packing included.
£4.00
will be added for
delivery outside the UK.
The
Code in Cartoons
This
booklet is filled with cartoons and accompanying text which explain
simply what the Code says and why it is important.
Published
2006.
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£3.50
UK
postage and packing included.
£3.00
will be added for
delivery outside the UK.
The
Code Handbook
| A
guide to implementing the International Code of Marketing of
Breastmilk Substitutes. Includes the history and analysis of
the Code, a model law, selected national measures and the full text of
the Code and Resolutions. Intended
for policy makers and legislators. Publication
2005. 361
pages. | | £40.00
UK
postage and packing included.
£6.00
will be added for
delivery outside the UK
Currently out of stock - confirm before ordering.
Seeing
through the Spin Education Pack
Baby Milk Action, 34 Trumpington Street, Cambridge,
CB2 1QY, United Kingdom. Tel: +44 1223 464420
Registered in England and Wales, No: 1924050.
Registered address as above. Vat No: 599 5547 63 |
